Vision and Core Values

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ForFarmers intends to be the trendsetting feed company in Europe and the bordering regions (Europe+). It achieves this by offering nutritional total solutions to farmers so they can produce high-quality meat, eggs and dairy products. Our commercial and sustainable feed solutions support farmers in the optimisation of their business in terms of profitability, food safety and technical performance. This makes ForFarmers an essential link in the food chain.

Core values

The core values of ForFarmers form the essence of the company's business culture. These values are:

Ambition

ForFarmers continuously aims to improve and pursue results at an ever-higher level, both on farm and within its own organisation. Guiding principles in this respect are leadership, a world-class team and excellent performance. In this respect, recruiting, developing and keeping the best people and motivating them to deliver ever-better performances as a team is of crucial importance. The key to this strategy is to embed confidence and devolve responsibility. Managers act as role models. They communicate the vision of ForFarmers, win over their teams and facilitate optimal performance of all activities.

Sustainability

ForFarmers does not regard sustainability as a separate objective, but as an integral and clear element of business operations. This applies to the utilisation of scarce raw materials, environmental impact and animal health and welfare. The feed industry makes its contribution to the solution of sustainability issues that are associated with the production of more food for a growing world population. 
In its actions ForFarmers opts for a long-term view based on confidence and transparency. In this respect, the company follows local rules and procedures and takes the wellbeing and safety of the living environment into account.

Partnership

The activities of ForFarmers are aimed at best supporting its customers. Co-operation forms the basis for this, with customers and suppliers as well as with strategic partners that, like ForFarmers, intend to be part of the solution. In these relationships sustainability is also paramount because a sustainable relationship is essential for long term success.



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