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1.1.4.2

Farming businesses in Europe have grown in size and have had to deal with increasing attention regarding sustainable production, food safety, and animal wellbeing. As a consequence, their need for feed solutions and support on farm changes. To anticipate this in the best way possible, ForFarmers offers integrated solutions consisting of (feed) products, advice and tools to support farmers in determining their business objectives and to monitor their results.

Feed, advice and tools

ForFarmers has traditionally been strong in the development and production of compound feed and complementary feed for livestock farmers. The core activities of the business are the production and transportation of feed as well as the supply of innovative Total Feed solutions consisting of (feed) products, advice and tools.
The product portfolio of ForFarmers varies from compound feed, young animal feed and specialised feed to moist co-products, loose raw materials, seeds and fertilisers. Advice relates to all aspects of feed, livestock farming and business development relevant to customers. Tools include programmes, products and services with which farmers can set business objectives, and monitor and benchmark results.

With this Total Feed approach, ForFarmers can harmonise its products and advice throughout the entire production cycle at the farm. In this way customers are offered a total solution, in line with their business objectives, feeding system and business circumstances. This provides for a better return on farm and improves technical performance. 

For a number of specific products – such as premixes, specialties, additives and seeds – the business has opted for strategic partnerships with companies that have specialised in these products. For instance, ForFarmers concluded a strategic partnership with Nutreco for, amongst other items, specialties such as young animal feed. In addition, a strategic partnership has been agreed with Agrifirm in the Netherlands for the purchase of fertiliser, seeds, and plant protection products. On account of its role as an adviser on farm, ForFarmers has good, long-standing relationships with farmers, which is also an advantage for strategic partners.

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